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~person:"Iyengar, Radha"
~subject:"Consumer behaviour"
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Consumer behaviour
New product development
11
Produktentwicklung
11
Social network
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6
Innovation diffusion
5
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Iyengar, Radha
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
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Chao, Chih-Wei
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Heidenreich, Sven
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Krishnan, Pramila
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Lowe, Ben
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Patnam, Manasa
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Schreier, Martin
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Bilgram, Volker
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Cao, Ruiqing
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Hasan, Md. Rajibul
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
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1
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
2
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
3
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
Saved in:
4
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
5
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
6
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
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