//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Iyengar, Radha"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
New product development
11
Produktentwicklung
11
Social network
10
Soziales Netzwerk
10
Consumer behaviour
6
Konsumentenverhalten
6
Innovation diffusion
5
Innovationsdiffusion
5
Ansteckungseffekt
4
Contagion effect
4
Meinung
4
Opinion
4
USA
4
Duration analysis
3
Medical device
3
Medizinprodukt
3
Social Web
3
Social web
3
Statistische Bestandsanalyse
3
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Absatz
1
Dauer
1
Duration
1
Market entry
1
Markteintritt
1
Pharmaceutical industry
1
Pharmaindustrie
1
Physicians
1
Sales
1
Social group
1
Social status
1
Soziale Gruppe
1
Sozialer Status
1
Statistical method
1
Statistische Methode
1
Theorie
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Iyengar, Radha
Calantone, Roger J.
9
Song, Michael
6
Cooper, Robert G.
4
Im, Subin
4
Kahn, Kenneth B.
4
Khan, B. Zorina
4
Talay, M. Berk
4
Valente, Thomas W.
4
Van Den Bulte, Christophe
4
Akdeniz, M. Billur
3
Bettencourt, Lance A.
3
Ciliberto, Federico
3
Di Benedetto, C. Anthony
3
Foscht, Thomas
3
Halman, Johannes I. M.
3
Helmers, Christian
3
Krishnan, Pramila
3
Kumar, Uma
3
Kumar, Vinod
3
Marion, Tucker J.
3
Noble, Charles H.
3
Patnam, Manasa
3
Phillips, Gordon M.
3
Rubera, Gaia
3
Sinha, Indrajit
3
Spanjol, Jelena
3
Townsend, Janell D.
3
Arrow, Kenneth Joseph
2
Arts, Sam
2
Barczak, Gloria
2
Barham, Husam
2
Başoğlu, Nuri
2
Bij, Hans van der
2
Ceccagnoli, Marco
2
Chen, Jiyao
2
Chu, Chenghuan Sean
2
Cloft, Penny W.
2
Daim, Tugrul U.
2
Danneels, Erwin
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
2
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->