Kazmi, S. Asiya Z. - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 3, pp. 59-77
, effectiveness as well as innovativeness. In addition, new product development is considered the core operation of each and every … industrial concern. The success of new product development related operations is getting more challenging in today's' turbulent … and new product development team's effectiveness to support organizational innovation. The empirical study was conducted …