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~person:"Keller, Kevin Lane"
~type_genre:"Reprint"
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Brand management
8
Markenführung
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Consumer behaviour
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Brand image
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Markenimage
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Marketingmanagement
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Keller, Kevin Lane
Mintzberg, Henry
18
Porter, Michael E.
17
Schuler, Randall S.
13
Sparrow, Paul R.
10
Krug, Jeffrey A.
9
Ansoff, Harry Igor
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Brewster, Chris
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Foss, Nicolai J.
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Jermier, John M.
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Montgomery, Cynthia A.
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Teece, David J.
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Govindarajan, Vijay
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Mathews, Martin R.
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Shenkar, Oded
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Verbeke, Alain
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Wood, John Cunningham
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Adler, Nancy J.
5
Anderson, Neil
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Audretsch, David B.
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Baum, Tom
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Bedeian, Arthur G.
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De Cieri, Helen
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Drucker, Peter F.
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Eisenhardt, Kathleen M.
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Georg, Susse
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Grönroos, Christian
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Hart, Paul 't
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Hoffman, Andrew J.
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Hofstede, Geert
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Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
8
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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5
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
6
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
7
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
8
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
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