Kirmani, Mohd Danish; Khan, Mohammed Naved - In: Serbian journal of management : an international … 11 (2016) 2, pp. 159-179
The purpose of this paper is to explore the relationship of environmental concern of consumers with their attitude … towards green products and also to identify the predictors of environmental concern. The data was generated from a researcher … employing Structural Equation Modelling (SEM). The study findings indicate that environmental concern has a significant and …