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~person:"Kleinaltenkamp, Michael"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
26
Relationship marketing
26
B-to-B-Marketing
11
Business-to-business marketing
11
Lieferantenmanagement
11
Supplier relationship management
11
Theorie
8
Theory
8
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Customer integration
5
Customer value
5
Deutschland
5
Germany
5
Konsumentenverhalten
5
Kundenintegration
5
Kundenwert
5
Beschaffung
4
Betriebliche Wertschöpfung
4
Bundling strategy
4
Erfolgsfaktor
4
Kundenorientierung
4
Leistungsbündel
4
Procurement
4
Success factor
4
Value creation
4
Beziehungsmanagement
3
Customer success management
3
Direktmarketing
3
Investitionsgütermarketing
3
Kundenmanagement
3
Management
3
00.09.1995
2
Customer satisfaction
2
Customer service
2
Dienstleistung
2
Dienstleistungsmarketing
2
Innovation
2
Inter-firm cooperation
2
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Undetermined
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Collection of articles of several authors
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Sammelwerk
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Conference proceedings
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Language
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German
18
English
11
Author
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Kleinaltenkamp, Michael
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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Institut für Marketing <Berlin>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
2
Australasian marketing journal
1
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
Business relationship management and marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Freie Universität Berlin - Marketing-Department - Arbeitspapiere
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Journal of Business & Industrial Marketing
1
Journal of Inter-Organizational Relationships
1
Journal of business economics : JBE
1
Journal of service research
1
Kapazitätsmanagement in Dienstleistungsunternehmungen : Grundlagen und Gestaltungsmöglichkeiten
1
Management for Professionals
1
Marketing und Innovation in disruptiven Zeiten
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
Technischer Vertrieb
1
Volume 21, Issue 2
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
27
USB Cologne (business full texts)
1
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1
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
-related management concepts such as value-based selling, key account management and
customer
relationship
management
. The presented …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
2
Marketing und Innovation in disruptiven Zeiten : eine Einführung und eine Einordnung der Beiträge dieses Buches
Kleinaltenkamp, Michael
;
Gabriel, Lorenz
;
Morgen, Julian
; …
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10013555040
Saved in:
3
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
6
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
7
Customer capabilities for solution offerings in business markets
Elgeti, Laura
;
Danatzis, Ilias
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 44-59
Persistent link: https://www.econbiz.de/10012321913
Saved in:
8
Customer acceptance of tradable service contracts
Geiger, Ingmar
;
Kluckert, Manuel
;
Kleinaltenkamp, Michael
- In:
Journal of business economics : JBE
87
(
2017
)
2
,
pp. 155-183
Persistent link: https://www.econbiz.de/10011707316
Saved in:
9
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
10
Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
Saved in:
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