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~person:"Kohlbacher, Florian"
~subject:"Marketingmanagement"
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The silver market phenomenon : marketing and innovation in the aging society
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian
(
contributor
); …
-
2008
, technology,
product
development
and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
Saved in:
2
Leveraging disruptive innovations for the silver market
Kohlbacher, Florian
;
Hang, Chang Chieh
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 65-77)
.
2011
Persistent link: https://www.econbiz.de/10008749565
Saved in:
3
The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian
-
2011
leveraging innovation, technology,
product
development
and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
Saved in:
4
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
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