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~person:"Kotler, Philip"
~subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftslehre
Marketingmanagement
118
Marketing
114
Marketing management
88
Marketing theory
33
Marketingtheorie
33
Strategisches Management
27
Theorie
26
Theory
26
USA
19
United States
18
Strategic management
16
Management
14
Beziehungsmarketing
11
Relationship marketing
11
Nonprofit-Organisation
10
Brand management
7
Kundenmanagement
7
Markenführung
7
Markenpolitik
7
Nonprofit organization
7
Soziomarketing
7
Business economics
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Online-Marketing
5
Selling
5
Verkauf
5
Digitalisierung
4
E-commerce
4
Electronic Commerce
4
Globalisierung
4
Internationales Marketing
4
Internet marketing
4
Marktforschung
4
Nonprofit marketing
4
Nonprofit-Bereich
4
Nonprofit-Marketing
4
Organisatorischer Wandel
4
Organizational change
4
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5
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Lehrbuch
5
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5
Glossar enthalten
2
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2
Case study
1
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1
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Language
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English
3
German
2
Author
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Kotler, Philip
Brigham, Eugene F.
20
Hopfenbeck, Waldemar
20
Griffin, Ricky W.
17
Küpper, Hans-Ulrich
17
Corsten, Hans
15
Pepels, Werner
15
Bruhn, Manfred
12
Kirsch, Werner
12
Pearce, John A.
11
Spremann, Klaus
11
Thommen, Jean-Paul
11
Albach, Horst
10
Schmid, Stefan
10
Ebert, Ronald J.
9
Fries, Hans-Peter
9
Gantenbein, Pascal
9
Picot, Arnold
9
Piontek, Jochem
9
Robinson, Richard B.
9
Barković, Dražen
8
Gaugler, Eduard
8
Hansen, Ursula
8
Hirschey, Mark
8
Koontz, Harold
8
Lawrence, Kenneth D.
8
Lingnau, Volker
8
McHugh, James M.
8
McHugh, Susan M.
8
Meffert, Heribert
8
Nickels, William G.
8
Pfriem, Reinhard
8
Taylor, Bernard W.
8
Weber, Jürgen
8
Anderson, David Ray
7
Baumgarth, Carsten
7
Baye, Michael R.
7
Becker, Wolfgang
7
Freimann, Jürgen
7
Jones, Gareth R.
7
Kieser, Alfred
7
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Prentice Hall marketing
1
wi - Wirtschaft / Marketing
1
Source
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ECONIS (ZBW)
5
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1
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
2
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
3
A framework for marketing
management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
4
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
5
Marketing-
Management
: Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2001
-
10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001544311
Saved in:
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