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~person:"Kotler, Philip"
~subject:"Marktforschung"
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Marktforschung
Marketingmanagement
117
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113
Marketing management
87
Marketing theory
33
Marketingtheorie
33
Strategisches Management
26
Theorie
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Theory
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Beziehungsmarketing
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Brand management
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Kundenmanagement
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Markenführung
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Markenpolitik
7
Nonprofit organization
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Soziomarketing
7
Betriebswirtschaftslehre
5
Business economics
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Corporate Social Responsibility
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Corporate social responsibility
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Online-Marketing
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E-commerce
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Globalisierung
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Internationales Marketing
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Kotler, Philip
Bauer, Hans H.
13
Herrmann, Andreas
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Homburg, Christian
13
Albers, Sönke
11
Günter, Bernd
9
Helm, Sabrina
7
Huber, Frank
7
Kumar, V.
7
Trommsdorff, Volker
7
Wagner, Udo
7
Bruhn, Manfred
6
Decker, Reinhold
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Hawkins, Del I.
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Malhotra, Naresh K.
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Meyer, Anton
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Olbrich, Rainer
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Peter, Jerome Paul
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Scharf, Andreas
6
Schubert, Bernd
6
Sheth, Jagdish N.
6
Wedel, Michel
6
Wind, Yoram
6
Baier, Daniel
5
Bieger, Thomas
5
Donnelly, James H.
5
Helm, Roland
5
Hildebrandt, Lutz
5
Moon, Mark A.
5
Mothersbaugh, David L.
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Muller, Eitan
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Palmatier, Robert W.
5
Pride, William M.
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Simon, Hermann
5
Alexander, Ralph S.
4
Backhaus, Klaus
4
Cluley, Robert
4
Cross, James S.
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Dekimpe, Marnik G.
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Deshpandé, Rohit
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ECONIS (ZBW)
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
2
Marketing
management
: analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
3
Marketing-
Management
: Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
4
Marketing-
Management
: Analyse, Planung und Kontrolle
Kotler, Philip
-
1977
-
Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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