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~person:"Kotler, Philip"
~subject:"Nonprofit marketing"
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Nonprofit marketing
Marketingmanagement
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Marketing theory
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Strategisches Management
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Theorie
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Theory
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Markenführung
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Betriebswirtschaftslehre
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Business economics
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Kotler, Philip
Klein, Armin
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The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
2
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
4
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
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