//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
8
Marketingmanagement
8
Marketing
6
Brand management
2
Markenführung
2
B-to-B-Marketing
1
Behavioral economics
1
Business ethics
1
Business-to-business marketing
1
Competitive strategy
1
Decision theory
1
Designation of origin
1
E-commerce
1
Economic ethics
1
Electronic Commerce
1
Entscheidungstheorie
1
Ethics
1
Ethik
1
Herkunftsbezeichnung
1
Marketing theory
1
Marketingtheorie
1
New Economy
1
New economy
1
New product development
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Produktentwicklung
1
Social Marketing
1
Social marketing
1
Unternehmensethik
1
Verhaltensökonomik
1
Wettbewerbsstrategie
1
Wirtschaftsethik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Book section
Lehrbuch
61
Textbook
48
Glossar enthalten
16
Glossary included
16
Aufsatz im Buch
12
Case study
8
Fallstudie
8
Einführung
7
Article in journal
4
Aufsatz in Zeitschrift
4
Guidebook
4
Ratgeber
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Aufgabensammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Interview
1
Nachschlagewerk
1
Reference book
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
11
German
1
Author
All
Kotler, Philip
Bruhn, Manfred
95
Esch, Franz-Rudolf
75
Hinterhuber, Hans H.
60
Meffert, Heribert
60
Töpfer, Armin
57
Horváth, Péter
55
Brewster, Chris
54
Wildemann, Horst
53
Homburg, Christian
52
Schaltegger, Stefan
49
Gleich, Ronald
48
Scheer, August-Wilhelm
48
Budhwar, Pawan S.
47
Fabozzi, Frank J.
47
Schuh, Günther
47
Reichwald, Ralf
46
Theuvsen, Ludwig
46
Kersten, Wolfgang
45
Scholz, Christian
45
Ahlert, Dieter
43
Krcmar, Helmut
43
Weber, Jürgen
43
Müller-Stewens, Günter
42
Bauer, Hans H.
41
Becker, Jörg
41
Dalcher, Darren
40
Möslein, Kathrin
40
Keuper, Frank
39
Zentes, Joachim
39
Burmann, Christoph
38
Gemünden, Hans Georg
38
Zahn, Erich
38
Sparrow, Paul R.
37
Bouncken, Ricarda B.
36
Buckley, Peter J.
36
Freiling, Jörg
36
Scherer, Andreas Georg
36
Schuler, Randall S.
36
Stauss, Bernd
36
Schmeisser, Wilhelm
35
more ...
less ...
Published in...
All
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
5
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
6
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
7
Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
8
Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
Saved in:
9
Country as brand, product and beyond: a place marketing and brand
management
perspective
Kotler, Philip
;
Gertner, David
- In:
Destination branding : creating the unique destination …
,
(pp. 40-56)
.
2008
Persistent link: https://www.econbiz.de/10003845375
Saved in:
10
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->