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~person:"Kotler, Philip"
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Marketingmanagement
117
Marketing
113
Marketing management
87
Marketing theory
33
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33
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26
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26
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26
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English
138
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Kotler, Philip
Weber, Jürgen
434
Bruhn, Manfred
420
Fabozzi, Frank J.
321
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
Van Reenen, John
267
Corsten, Hans
256
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
249
Horváth, Péter
236
Cheng, T. C. E.
227
Herstatt, Cornelius
226
McAleer, Michael
220
Van Wassenhove, Luk N.
208
Scheer, August-Wilhelm
199
Choi, Tsan-Ming
193
Mitchell, Olivia S.
192
Audretsch, David B.
191
Burmann, Christoph
191
Vrontis, Demetris
189
Schaltegger, Stefan
184
Esch, Franz-Rudolf
181
Gleich, Ronald
180
Albach, Horst
179
Gassmann, Oliver
178
Krcmar, Helmut
178
Ahlert, Dieter
177
Pond, George A.
176
Pepels, Werner
175
Schäffer, Utz
175
Budhwar, Pawan S.
173
Nijkamp, Peter
172
Becker, Jörg
171
Eichengreen, Barry
170
Gunasekaran, Angappa
170
Hall, Bronwyn H.
170
Schewe, Gerhard
170
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Always learning
7
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6
SpringerLink / Bücher
5
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Springer Business Cases
2
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2
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2
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AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Business for Professionals
1
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
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1
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Marketing : a Marketing Centrum OPK Kft. folyóirata
1
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Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
137
USB Cologne (EcoSocSci)
37
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51
Die neue Dimension des Marketings : vom Kunden zum Menschen
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2010
Persistent link: https://www.econbiz.de/10008750196
Saved in:
52
Die neue Dimension des Marketings : vom Kunden zum Menschen
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2010
Persistent link: https://www.econbiz.de/10009498289
Saved in:
53
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
Saved in:
54
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
55
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
56
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2011
-
10. ed., global ed.
Persistent link: https://www.econbiz.de/10003934914
Saved in:
57
A framework for marketing
management
Kotler, Philip
-
2011
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10009022954
Saved in:
58
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
59
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2014
-
15. ed., global ed.
Persistent link: https://www.econbiz.de/10010187438
Saved in:
60
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2014
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
Saved in:
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