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~person:"Kotler, Philip"
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Marketingmanagement
118
Marketing
114
Marketing management
88
Marketing theory
33
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33
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27
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26
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Kotler, Philip
Weber, Jürgen
434
Bruhn, Manfred
420
Fabozzi, Frank J.
321
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
Van Reenen, John
267
Corsten, Hans
256
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
249
Horváth, Péter
236
Cheng, T. C. E.
227
Herstatt, Cornelius
226
McAleer, Michael
220
Van Wassenhove, Luk N.
208
Scheer, August-Wilhelm
199
Choi, Tsan-Ming
193
Mitchell, Olivia S.
192
Audretsch, David B.
191
Burmann, Christoph
191
Vrontis, Demetris
189
Schaltegger, Stefan
184
Esch, Franz-Rudolf
181
Gleich, Ronald
180
Albach, Horst
179
Gassmann, Oliver
178
Krcmar, Helmut
178
Ahlert, Dieter
177
Pond, George A.
176
Pepels, Werner
175
Schäffer, Utz
175
Budhwar, Pawan S.
173
Nijkamp, Peter
172
Becker, Jörg
171
Eichengreen, Barry
170
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170
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170
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170
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Always learning
7
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6
SpringerLink / Bücher
5
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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Pearson one series
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Springer Business Cases
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AMS review : official publication of the Academy of Marketing Science
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Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
1
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Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
The SAGE handbook of social marketing
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The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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ECONIS (ZBW)
138
USB Cologne (EcoSocSci)
37
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61
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2014
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
Saved in:
62
Think ASEAN! : rethinking marketing towards ASEAN community 2015
Kotler, Philip
;
Kartajaya, Hermawan
;
Huan, Hooi Den
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003462880
Saved in:
63
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
64
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004937901
Saved in:
65
Lateral marketing : new techniques for finding breakthrough ideas
Kotler, Philip
;
Trías de Bes, Fernando
-
2003
Persistent link: https://www.econbiz.de/10001783648
Saved in:
66
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
67
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
68
A framework for marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
69
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
70
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
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