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~person:"Kotler, Philip"
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Marketingmanagement
118
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114
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88
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33
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33
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27
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26
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Kotler, Philip
Weber, Jürgen
434
Bruhn, Manfred
420
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321
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
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267
Corsten, Hans
256
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
249
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236
Cheng, T. C. E.
227
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226
McAleer, Michael
220
Van Wassenhove, Luk N.
208
Scheer, August-Wilhelm
199
Choi, Tsan-Ming
193
Mitchell, Olivia S.
192
Audretsch, David B.
191
Burmann, Christoph
191
Vrontis, Demetris
189
Schaltegger, Stefan
184
Esch, Franz-Rudolf
181
Gleich, Ronald
180
Albach, Horst
179
Gassmann, Oliver
178
Krcmar, Helmut
178
Ahlert, Dieter
177
Pond, George A.
176
Pepels, Werner
175
Schäffer, Utz
175
Budhwar, Pawan S.
173
Nijkamp, Peter
172
Becker, Jörg
171
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170
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170
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170
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170
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Does marketing need reform? : fresh perspectives on the future
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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ECONIS (ZBW)
138
USB Cologne (EcoSocSci)
37
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81
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
Saved in:
82
The quintessence of strategic
management
: what you really need to know to survive in business
Kotler, Philip
;
Berger, Roland
;
Bickhoff, Nils
-
2010
Persistent link: https://www.econbiz.de/10008658662
Saved in:
83
Kellogg on Marketing.
Tybout, Alice M.
-
2010
-
2nd ed.
Kotler The Kellogg School of
Management
is recognized around the world as the leading MBA program in Marketing Along with the …
Persistent link: https://www.econbiz.de/10012688788
Saved in:
84
The Quintessence of Strategic
Management
: What You Really Need to Know to Survive in Business
Kotler, Philip
-
2010
Strategy and Strategic
Management
: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of …
Management
Concepts of the Past 20 Years …Having read this book: You will have a basic understanding of strategy and the process of strategic
management
. You …
Persistent link: https://www.econbiz.de/10013522831
Saved in:
85
The quintessence of strategic
management
: what you really need to know to survive in business
Kotler, Philip
;
Berger, Roman
;
Bickhoff, Nils
-
2010
Persistent link: https://www.econbiz.de/10009599790
Saved in:
86
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
87
Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
88
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
89
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
90
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
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