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~person:"Kumar, Prashant"
~subject:"Consumer behaviour"
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Consumer behaviour
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Australasian marketing journal
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Marketing intelligence & planning
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ECONIS (ZBW)
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Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
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2
An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant
;
Polonsky, Michael J.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
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