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~person:"Kumar, V."
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Customer value
23
Kundenwert
23
Brand management
13
Markenführung
13
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13
Emerging economies
10
Firm performance
10
Schwellenländer
10
Theorie
10
Theory
10
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Supplier relationship management
7
customer lifetime value
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Brand
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Brand image
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Einzelhandel
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Markenartikel
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Markenimage
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Marketing
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Performance measurement
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Performance-Messung
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94
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Aufsatz in Zeitschrift
Article in journal
95
Aufsatz im Buch
10
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10
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10
Lehrbuch
5
Collection of articles of several authors
4
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English
94
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Kumar, V.
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
144
Gunasekaran, Angappa
140
Antony, Jiju
137
Wright, Mike
128
Kraus, Sascha
127
Svensson, Göran
122
Sarkis, Joseph
117
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
99
Han, Heesup
98
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
83
Luu Trong Tuan
81
Schiereck, Dirk
81
Melewar, T. C.
80
Zhao, Xiande
80
Clegg, Stewart
79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
77
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Homburg, Christian
74
Min, Ho-key
74
Thrassou, Alkis
74
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Published in...
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Journal of marketing
17
Journal of the Academy of Marketing Science
14
Journal of marketing research : JMR
12
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
3
MSI reports : working paper series
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MIT sloan management review
2
British journal of management
1
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of forecasting
1
International journal of production research
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
95
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Understanding firm survival in a global crisis
Salunkhe, Uday
;
Rajan, Bharath
;
Kumar, V.
- In:
International marketing review
40
(
2023
)
5
,
pp. 829-868
Persistent link: https://www.econbiz.de/10014470097
Saved in:
3
Developing green supply chain
management
taxonomy-based decision support system
Kumar, V.
;
Holt, D.
;
Ghobadian, Abby
;
Garza-Reyes, J. A.
- In:
International journal of production research
53
(
2015
)
21/22
,
pp. 6372-6389
Persistent link: https://www.econbiz.de/10011434046
Saved in:
4
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
5
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
8
Manufacturing relocation ambiguity model : a prerequisite for knowledge
management
Fjellström, Daniella
;
Hilletofth, Per
;
Fang, Tony
; …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1100-1116
Persistent link: https://www.econbiz.de/10014336260
Saved in:
9
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Saved in:
10
Signalling effects of doing good in global ICO markets
Zhao, Ruoran
;
Hou, Wenxuan
;
Kumar, V.
;
Kumar, Ajay
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Saved in:
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