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~person:"Lázár, Ede"
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analytical CRM
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churn prediction
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logistic regression
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Lázár, Ede
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Customer Churn Prediction Embedded in an
Analytical
CRM
Model
Lázár, Ede
-
2015
increase the customer satisfaction, thereby reducing the rate of attrition. The
analytical
CRM
model not only manages and …
Persistent link: https://www.econbiz.de/10011920272
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