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~person:"Laukkanen, Tommi"
~subject:"KMU"
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Search: subject:"performance"
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KMU
Firm performance
10
Marketing management
10
Marketingmanagement
10
Unternehmenserfolg
10
SME
9
Brand management
8
Markenführung
8
Beziehungsmarketing
5
Relationship marketing
5
Brand image
4
Markenimage
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Performance measurement
4
Performance-Messung
4
brand performance
4
Brand orientation
3
Business growth
3
Firm growth
3
Strategic management
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Strategisches Management
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Unternehmenswachstum
3
brand orientation
3
B-to-B-Marketing
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Brand performance
2
Business-to-business marketing
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Consumer behaviour
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Erfolgsfaktor
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Finland
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Finnland
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Lieferantenmanagement
2
SMEs
2
Success factor
2
Supplier relationship management
2
financial performance
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internal branding
2
moderation
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Adaptive selling
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9
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Laukkanen, Tommi
Reid, Gavin C.
18
Adomako, Samuel
17
Kraus, Sascha
17
Thurasamy Ramayah
15
Saint Pierre, Josée
13
Agyapong, Ahmed
12
Franco, Mário
12
Harvie, Charles
12
Garcia Pérez de Lema, Domingo
11
Audretsch, David B.
10
Dana, Leo Paul
10
Karlan, Dean
10
Löfsten, Hans
10
Ndubisi, Nelson Oly
10
Saunila, Minna
10
Torkkeli, Lasse
10
Dimitratos, Pavlos
9
Fairlie, Robert W.
9
McDowell, William C.
9
Müller, Elisabeth
9
Raymond, Louis
9
Serrasqueiro, Zélia
9
Storey, David J.
9
Al-Mamun, Abdullah
8
Bruhn, Miriam
8
Bryson, Alex
8
Del Giudice, Manlio
8
Dey, Prasanta Kumar
8
Garengo, Patrizia
8
Hughes, Joseph P.
8
Isaksson, Anders
8
Iturralde, Txomin
8
Jagtiani, Julapa
8
Jeen Wei Ong
8
Maseda, Amaia
8
Mester, Loretta J.
8
Power, Bernadette
8
Prabhudesai, Rohit
8
Reijonen, Helen
8
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International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
9
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
SME brand identity : its components, and
performance
effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
3
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
4
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
5
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
6
The brand orientation-
performance
relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
7
The effect of strategic orientations on business
performance
in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
8
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
Saved in:
9
Brand orientation in small firms : an empirical test of the impact of brand
performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
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