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~person:"Li, Zonghuo"
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Beziehungsmarketing
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Einzelhandel
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Kundenbindungsprogramm
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Omnichannel retailing
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Online retailing
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Relationship marketing
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Retail trade
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Consumer behaviour
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Coupon promotion
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Distribution channel
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Konsumentenverhalten
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Multichannel strategy
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Multikanalvertrieb
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Online coupon
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Rabatt
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Rebate
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Retail price
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Li, Zonghuo
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Price, online coupon, and store service effort decisions under different
omnichannel
retailing
models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
2
Omnichannel
retailing
operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
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