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~person:"Lowe, Ben"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
4
New product development
4
Produktentwicklung
4
Innovation
3
Innovation adoption
3
Innovation diffusion
3
Innovationsakzeptanz
3
Innovationsdiffusion
3
Armut
2
Developing countries
2
Entwicklungsländer
2
Innovation management
2
Innovationsmanagement
2
Poverty
2
Subsistence economy
2
Subsistenzwirtschaft
2
Armutsbekämpfung
1
Bewertung
1
Bottom of the pyramid
1
Bottom-of-the-pyramid (BOP)
1
Emerging economies
1
Emerging markets
1
Evaluation
1
Low-literacy
1
Poverty reduction
1
Pro-poor innovations
1
Sales promotion
1
Schwellenländer
1
Subsistence marketplaces
1
Target group
1
Verkaufsförderung
1
Visual comprehensibility
1
Visual cues
1
Visualisierung
1
Visualization
1
Zielgruppe
1
bottom of the pyramid
1
consumer innovation adoption
1
pro-poor innovation
1
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English
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Lowe, Ben
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Chao, Chih-Wei
5
Fuchs, Christoph
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Ogawa, Susumu
3
Spann, Martin
3
Sääksjärvi, Maria
3
Truong, Yann
3
Valente, Thomas W.
3
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Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
4
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Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of business research : JBR
121
(
2020
),
pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
Saved in:
2
An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10012534193
Saved in:
3
Visual cues and innovation adoption among bottom of the pyramid consumers
Hasan, Md. Rajibul
;
Lowe, Ben
;
Rahman, Mizan
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10011714450
Saved in:
4
Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
Saved in:
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