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~person:"Möslein, Kathrin"
~subject:"Technology park"
~type_genre:"Case study"
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Der Kunde als Mitentwickler - Herausforderungen für die marktorientierte Führung
Roth, Angela
;
Möslein, Kathrin
;
Reichwald, Ralf
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 143-156)
.
2018
Persistent link: https://www.econbiz.de/10011740996
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