Madsen, Dag Øivind; Slåtten, Kåre - In: Administrative Sciences 5 (2015) 2, pp. 90-124
The Balanced Scorecard (BSC) is a one of the most popular and contagious management ideas of our time. In previous … the management fashion perspective. Recently the virus perspective has been introduced as an alternative theory of how … management ideas spread, but so far no study has applied this theory in the context of the BSC. In this paper we show that the …