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~person:"Mahr, Dominik"
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Search: subject:"Virtual reality"
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Virtual reality
5
Consumer behaviour
4
Konsumentenverhalten
4
Virtuelle Realität
4
Augmented reality
3
Beziehungsmarketing
3
Relationship marketing
3
Einzelhandel
2
Retail trade
2
augmented reality
2
virtual reality
2
Augmented Reality
1
Creativity
1
Customer creativity
1
Customer engagement
1
Customer frontline experience
1
Customer integration
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Dienstleistungsqualität
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E-commerce
1
Electronic Commerce
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Experiment
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Falsity
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Innovation
1
Innovationslabore
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Kreativität
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Kundenerlebnisse
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Kundenintegration
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Mental imagery
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Metaverse
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Metaversum
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Neuroenhanced reality
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Online retailing
1
Online-Handel
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Processing fluency
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Mahr, Dominik
Castronova, Edward
24
Jung, Timothy
16
Dieck, M. Claudia tom
15
Loureiro, Sandra Maria Correia
13
Ruyter, Ko de
11
Heller, Jonas
9
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Chylinski, Mathew
8
Flavián Blanco, Carlos
8
Hilken, Tim
8
Priddat, Birger P.
8
Teuteberg, Frank
8
Fiedler, Marina
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Haruvy, Ernan
6
Hess, Thomas
6
Holtbrügge, Dirk
6
Ibáñez-Sánchez, Sergio
6
Innocenti, Alessandro
6
Leimeister, Jan Marco
6
McLean, Graeme J.
6
Orús, Carlos
6
Pantano, Eleonora
6
Pfeiffer, Jella
6
Pfeiffer, Thies
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Schenk, Michael
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Stieglitz, Stefan
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Thomas, Oliver
6
Vartiainen, Matti
6
Zerres, Christopher
6
Barhorst, Jennifer Brannon
5
Ciaramitaro, Barbara L.
5
Haenlein, Michael
5
Hofeditz, Lennart
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Israel, Kai
5
Kaluza, Bernd
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Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Journal of business research : JBR
1
Journal of retailing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
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1
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
3
Die Innovation synthetischer Kundenerlebnisse : Machen ist wichtiger als Denken
Mahr, Dominik
;
Heller, Jonas
;
Hilken, Tim
;
Wigger, Moritz
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10014342135
Saved in:
4
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
5
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
6
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
7
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
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