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~person:"Mariani, Marcello M."
~subject:"Artificial intelligence"
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Artificial intelligence
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Mariani, Marcello M.
Birkel, Hendrik
2
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Journal of business research : JBR
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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AI in marketing, consumer research and psychology : a systematic
literature
review
and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
2
Artificial intelligence in innovation research : a systematic review, conceptual framework, and future research directions
Mariani, Marcello M.
;
Machado, Isa
;
Magrelli, Vittoria
; …
- In:
Technovation : the international journal of …
122
(
2023
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014478247
Saved in:
3
Artificial intelligence empowered conversational agents : a systematic
literature
review
and research agenda
Mariani, Marcello M.
;
Hashemi, Novin
;
Wirtz, Jochen
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
Saved in:
4
Types of innovation and artificial intelligence : a systematic quantitative
literature
review
and research agenda
Mariani, Marcello M.
;
Machado, Isa
;
Nambisan, Satish
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492753
Saved in:
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