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~person:"Melewar, T. C."
~type_genre:"Article in journal"
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Search: subject:"Management"
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Brand management
57
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57
Brand image
28
Markenimage
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Corporate reputation
25
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25
Consumer behaviour
24
Konsumentenverhalten
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Melewar, T. C.
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
144
Gunasekaran, Angappa
140
Antony, Jiju
137
Wright, Mike
128
Kraus, Sascha
127
Svensson, Göran
122
Sarkis, Joseph
117
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
99
Han, Heesup
98
Kumar, V.
95
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
83
Luu Trong Tuan
81
Schiereck, Dirk
81
Zhao, Xiande
80
Clegg, Stewart
79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
77
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Homburg, Christian
74
Min, Ho-key
74
Thrassou, Alkis
74
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Journal of business research : JBR
13
European journal of marketing : EJM
6
International studies of management and organization
6
The marketing review
6
Qualitative market research : an international journal
4
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
3
Corporate reputation review
2
Corporate reputation review : an international journal
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Journal of marketing communications
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Journal of marketing management : MM
2
Journal of strategic marketing
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Marketing intelligence & planning
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The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
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The European business journal
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The journal of asset management
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ECONIS (ZBW)
80
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
4
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
5
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education
Narissara Sujchaphong
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012298759
Saved in:
6
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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