//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mets, Tõnis"
~person:"Roy, Subhadip"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Conceptual model
4
India
4
Indien
4
conceptual model
4
Qualitative research
3
Celebrity endorsements
2
Consumer behaviour
2
Konsumentenverhalten
2
Qualitative Methode
2
Qualitative method
2
competence framework
2
entrepreneurship education
2
green transformation
2
multidisciplinary
2
sustainability
2
transdisciplinary
2
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Consumer behavior
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Elderly citizens
1
Elderly people
1
Entrepreneurship
1
Entrepreneurship approach
1
Entrepreneurship education
1
Focus group discussion
1
Führungskräfteentwicklung
1
Gründungsausbildung
1
Kommunikation
1
Leadership development
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mets, Tõnis
Roy, Subhadip
Behl, Abhishek
1
Jain, Varsha
1
Jayawardena, Nirma Sadamali
1
Mishra, Oly
1
Quach, Sara
1
Razzaq, Ali
1
Thaichon, Park
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->