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~person:"Mokhtar, Sany Sanuri Mohd"
~subject:"Relationship marketing"
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Relationship marketing
New product development
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KMU
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Mokhtar, Sany Sanuri Mohd
Morgan, Todd
5
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4
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3
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Herstatt, Cornelius
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Chang, Woojung
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Business strategy series
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International journal of business innovation and research : IJBIR
1
International journal of innovation science
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ECONIS (ZBW)
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How to enhance the success rate of new products in the market
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
International journal of business innovation and …
24
(
2021
)
4
,
pp. 478-493
Persistent link: https://www.econbiz.de/10012507255
Saved in:
2
The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs : an empirical study
Yusr, Maha Mohammed
;
Mokhtar, Sany Sanuri Mohd
;
Selvan …
- In:
International journal of innovation science
14
(
2022
)
2
,
pp. 316-338
Persistent link: https://www.econbiz.de/10013286767
Saved in:
3
The effects of customer focus on new product performance
Mokhtar, Sany Sanuri Mohd
- In:
Business strategy series
14
(
2013
)
2/3
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009759360
Saved in:
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