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~person:"Morgan, Todd"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Innovation
8
New product development
8
Produktentwicklung
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Innovation management
7
Innovationsmanagement
7
Customer integration
5
Kundenintegration
5
Relationship marketing
5
Customer participation
4
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3
Entrepreneurship approach
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KMU
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Marketing management
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Marketingmanagement
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SME
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Co-creation
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Entrepreneurial orientation
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Erfolgsfaktor
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Firm performance
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Firm size
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NPD performance
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Open innovation
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Services
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Strategic management
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Strategisches Management
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Success factor
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Unternehmenserfolg
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new product development
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Absorptive capacity
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Betriebsgröße
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Business services
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Business start-up
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Customer needs
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Morgan, Todd
Böckermann, Florian
4
Schaarschmidt, Mario
4
Anokhin, Sergey Alexander
3
Chen, Annie Huiling
3
Gasparin, Marta
3
Herstatt, Cornelius
3
Krafft, Manfred
3
Kuester, Sabine
3
Ma, Shuang
3
Mokhtar, Sany Sanuri Mohd
3
Naudé, Peter
3
Peng, Norman
3
Schweitzer, Fiona Maria
3
Wang, Yonggui
3
Anokhin, Sergey
2
Atakan, S. Sinem
2
Bang, Nguyen
2
Bartl, Michael
2
Biemans, Wim
2
Boier, Rodica
2
Bonner, Joseph M.
2
Bretschneider, Ulrich
2
Cafaro, Paul G.
2
Casidy, Riza
2
Chang, Woojung
2
Christiansen, John K.
2
Cui, Anna Shaojie
2
Ematinger, Reinhard
2
Ernst, Holger
2
Falk, Tomas
2
Fargnoli, Mario
2
Füller, Johann
2
Gelbrich, Katja
2
Gothelf, Jeff
2
Haber, Nicolas
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Handrich, Matthias
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Heidenreich, Sven
2
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Journal of business research : JBR
2
Industry and innovation
1
International entrepreneurship and management journal
1
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
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1
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
2
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new
product
development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
3
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
4
The role of customer participation in building new
product
development
speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
5
Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd
;
Obal, Michael W.
;
Anokhin, Sergey
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
Saved in:
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