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~person:"Morgan, Todd"
~subject:"Marketingmanagement"
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Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new
product
development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
2
The joint impact of entrepreneurial orientation and market orientation in new
product
development
: studying firm and environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
- In:
Journal of business research : JBR
113
(
2020
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
Saved in:
3
The dark side of the entrepreneurial orientation and market orientation interplay : a new
product
development
perspective
Morgan, Todd
;
Anokhin, Sergey
;
Kretinin, Andrey
; …
- In:
International small business journal : researching …
33
(
2015
)
7
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
Saved in:
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