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~person:"Mu, Jifeng"
~subject:"Marketing management"
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Marketing management
New product development
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Produktentwicklung
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Mu, Jifeng
Calantone, Roger J.
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Dogbe, Courage Simon Kofi
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
2
IEEE transactions on engineering management : EM
1
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ECONIS (ZBW)
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1
Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
Saved in:
2
Marketing capability, organizational adaptation and new
product
development
performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
3
Strategic orientation and new
product
development
performance : the role of networking capability and networking ability
Mu, Jifeng
;
Thomas, Ellen
;
Peng, Gang
;
Di Benedetto, C. …
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
Saved in:
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