Fang, Hanming (contributor); Norman, Peter (contributor) - 2003 - [Elektronische Ressource],
To Bundle or Not To Bundle
∗
Hanming Fang
†
Peter Norman
‡
September 2003
Abstract
Commodity bundling is studied in an …. Bundling is more
likely to dominate separately selling the goods if marginal costs are low relative to the average
valuation …
Bundling, the practice of selling two or more products as a package deal, rather than selling
each product separately, is a …