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~person:"O'Cass, Aron"
~subject:"Innovation"
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Search: subject:"product development"
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Innovation
New product development
12
Produktentwicklung
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Innovation management
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5
Competitive advantage
4
Firm performance
4
Marketing management
4
Marketingmanagement
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O'Cass, Aron
Herstatt, Cornelius
40
Brem, Alexander
26
Dawid, Herbert
15
Di Benedetto, C. Anthony
14
Lynn, Gary
14
Keskin, Halit
13
Kort, Peter M.
13
Yan, Tingting
13
Di Benedetto, Anthony
12
Gassmann, Oliver
11
Akgun, Ali
10
Bouncken, Ricarda B.
10
Cooper, Robert G.
10
Griffin, Abbie
10
Griffith, David A.
10
Kopel, Michael
10
Lüthje, Christian
10
Trott, Paul
10
Zedtwitz, Maximilian von
10
Akgün, Ali E.
9
Calantone, Roger J.
9
Dayan, Mumin
9
Dell'Era, Claudio
9
Haapasalo, Harri
9
Hippel, Eric von
9
Liu, Yang
9
Simms, Chris
9
Verworn, Birgit
9
Wu, Jie
9
Ale Ebrahim, Nader
8
Bilgram, Volker
8
Chan, Tian Heong
8
Chao, Raul O.
8
De Jong, Jeroen P. J.
8
Kahn, Kenneth B.
8
Kavadias, Stylianos
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Lakemond, Nicolette
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International small business journal : researching entrepreneurship
1
Journal of strategic marketing
1
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1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
3
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
4
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
5
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
6
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
7
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
8
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
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