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~person:"O'Cass, Aron"
~subject:"KMU"
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KMU
New product development
12
Produktentwicklung
12
Innovation
8
Innovation management
5
Innovationsmanagement
5
Competitive advantage
4
Firm performance
4
Marketing management
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Marketingmanagement
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Wettbewerbsvorteil
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SME
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Brand image
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O'Cass, Aron
Haase, Heiko
6
Ledwith, Ann
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Ahmed, Shamsuddin
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Ale Ebrahim, Nader
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De Jong, Jeroen P. J.
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De Waal, Gerrit A.
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Knott, Paul
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Leithold, Nick
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Saint Pierre, Josée
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Taha, Zahari
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Tan, Kim Hua
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Woschke, Tino
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Alegre Martín, Joaquín
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Ko, Wai Wai
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Lautenschläger, Arndt
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Leitner, Karl-Heinz
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Liu, Gordon
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Llanto, Gilberto M.
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Löfqvist, Lars
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Moreira, António Carrizo
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Morgan, Todd
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Quimba, Francis Mark A.
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Salimon, Maruf Gbadebo
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Sok, Phyra
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Yusr, Maha Mohammed
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Akanpaaba, Patrick Awusak
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : researching entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
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ECONIS (ZBW)
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1
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
2
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
3
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
Saved in:
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