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~person:"O'Cass, Aron"
~subject:"Marketingmanagement"
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Marketingmanagement
New product development
12
Produktentwicklung
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5
Innovationsmanagement
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Competitive advantage
4
Firm performance
4
Marketing management
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Bottom of the pyramid
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O'Cass, Aron
Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
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Kohlbacher, Florian
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Nijssen, E. J.
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Pomegbe, Wisdom Wise Kwabla
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Mu, Jifeng
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Sudhir, K.
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Van Den Bulte, Christophe
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Zhang, Jing
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
3
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
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