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~person:"O'Cass, Aron"
~subject:"New product development"
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Search: subject:"Innovation"
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New product development
Innovation
18
Innovation management
13
Innovationsmanagement
13
Produktentwicklung
12
Firm performance
9
Unternehmenserfolg
8
Marketing management
7
Marketingmanagement
7
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5
SME
5
Ambidexterity
4
Ambidextrous organization
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Competitive advantage
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3
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O'Cass, Aron
Herstatt, Cornelius
63
Brem, Alexander
34
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Griffin, Abbie
23
Di Benedetto, Anthony
21
Song, Michael
21
Gassmann, Oliver
20
Hultink, Erik J.
19
Lynn, Gary
18
Wu, Jie
18
Dahl, Darren W.
17
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Cooper, Robert G.
16
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
14
Hippel, Eric von
14
Kahn, Kenneth B.
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
14
Akgün, Ali E.
13
Ernst, Holger
13
Füller, Johann
13
Griffith, David A.
13
Haapasalo, Harri
13
Ahmed, Shamsuddin
12
Brettel, Malte
12
Carbonell, Pilar
12
De Jong, Jeroen P. J.
12
Homburg, Christian
12
Leifer, Larry
12
Lüthje, Christian
12
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Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International small business journal : researching entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
12
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1
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
2
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
3
Examining the new product
innovation
: performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
4
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
5
The role of intellectual resources, product
innovation
capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
6
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
7
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
8
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
9
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
10
The performance advantages for SMEs of product
innovation
and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
1
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