//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"O'Cass, Aron"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
New product development
12
Produktentwicklung
12
Innovation
8
Innovation management
5
Innovationsmanagement
5
Competitive advantage
4
Firm performance
4
Marketing management
4
Marketingmanagement
4
Unternehmenserfolg
4
Wettbewerbsvorteil
4
Ambidexterity
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
KMU
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
SME
3
Ambidextrous organization
2
Beziehungsmarketing
2
Business start-up
2
Customer value
2
Emerging economies
2
Kundenwert
2
New product performance
2
Organisationale Ambidextrie
2
Relationship marketing
2
Schwellenländer
2
Social network
2
Soziales Netzwerk
2
Unternehmensgründung
2
Attention-to-detail
1
Bottom of the pyramid
1
Brand image
1
Brand management
1
Bricolage
1
Business ties
1
Cambodia
1
Capability
1
Capability approach
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
O'Cass, Aron
Calantone, Roger J.
33
Brem, Alexander
28
Di Benedetto, C. Anthony
27
Haapasalo, Harri
19
Herstatt, Cornelius
19
Griffin, Abbie
18
Gassmann, Oliver
17
Hippel, Eric von
17
Dell'Era, Claudio
16
Hultink, Erik J.
16
Song, Michael
16
Brettel, Malte
13
Cooper, Robert G.
13
Füller, Johann
13
Akgün, Ali E.
12
Barczak, Gloria
12
Dahl, Darren W.
12
Dayan, Mumin
12
De Jong, Jeroen P. J.
12
Griffith, David A.
12
Rubera, Gaia
12
Simms, Chris
12
Van Den Bulte, Christophe
12
Bouncken, Ricarda B.
11
Carbonell, Pilar
11
Daim, Tugrul U.
11
Frattini, Federico
11
Frishammar, Johan
11
Kavadias, Stylianos
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Tan, Kim Hua
11
Verganti, Roberto
11
Yan, Tingting
11
Zedtwitz, Maximilian von
11
Bilgram, Volker
10
Goffin, Keith
10
Gokpinar, Bilal
10
Keskin, Halit
10
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
International small business journal : researching entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
3
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
4
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
5
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
6
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
7
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
8
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
9
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
10
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->