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~person:"Ofek, Elie"
~subject:"Product Positioning"
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How Much Does the Market Value an Improvement in a Product Attribute?
Ofek, Elie
;
Srinivasan, V.
- In:
Marketing Science
21
(
2002
)
4
,
pp. 398-411
illustration of the MVAI measure in the context of a new
product
development
study is provided. The study illustrates the …
Persistent link: https://www.econbiz.de/10008787769
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