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~person:"Ogawa, Susumu"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
New product development
5
Produktentwicklung
5
Customer integration
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Kundenintegration
4
Consumer behaviour
3
Crowdsourcing
3
Social Web
3
Social web
3
User innovation
3
Community-based innovation
2
Beziehungsmarketing
1
Co-creation
1
Consumer innovator
1
Consumer innovators
1
Idea generation
1
Market performance
1
Muji <Firma>
1
Open Innovation
1
Open innovation
1
Performance measurement
1
Performance-Messung
1
Product design
1
Produktgestaltung
1
Relationship marketing
1
User communities
1
User community
1
User design
1
User-generated products
1
crowdsourcing
1
customer-centric innovation
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idea generation
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new products
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user involvement
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Ogawa, Susumu
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Chao, Chih-Wei
5
Fuchs, Christoph
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Lowe, Ben
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Spann, Martin
3
Sääksjärvi, Maria
3
Truong, Yann
3
Valente, Thomas W.
3
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Journal of engineering and technology management : JET-M
1
Journal of marketing research : JMR
1
Research technology management : RTM
1
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ECONIS (ZBW)
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
Classifying user-innovators : an approach to utilize user-innovator asset
Pongtanalert, Kritinee
;
Ogawa, Susumu
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011428738
Saved in:
3
Exploring characteristics and motives of consumer innovators : community innovators vs. independent innovators
Ogawa, Susumu
;
Pongtanalert, Kritinee
- In:
Research technology management : RTM
56
(
2013
)
3
,
pp. 41-48
Persistent link: https://www.econbiz.de/10009752301
Saved in:
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