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~person:"Ogawa, Susumu"
~subject:"Kundenintegration"
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Search: subject:"product development"
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Kundenintegration
New product development
5
Produktentwicklung
5
Customer integration
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Consumer behaviour
3
Crowdsourcing
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Muji <Firma>
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Open innovation
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Product design
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Produktgestaltung
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crowdsourcing
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Ogawa, Susumu
Herstatt, Cornelius
16
Hippel, Eric von
14
Brem, Alexander
10
De Jong, Jeroen P. J.
9
Bilgram, Volker
8
Piller, Frank T.
8
Füller, Johann
7
Schweisfurth, Tim
7
Hyysalo, Sampsa
6
Lettl, Christopher
6
Lüthje, Christian
6
Nambisan, Satish
6
Schreier, Martin
6
Syam, Niladri B.
6
Bretschneider, Ulrich
5
Franke, Nikolaus
5
Gault, Fred
5
Ihl, Christoph
5
Morgan, Todd
5
Raasch, Christina
5
Vossen, Alexander
5
Cohen-Vernik, Dinah
4
Cui, Anna Shaojie
4
Handrich, Matthias
4
Hienerth, Christoph
4
Jensen, Morten Berg
4
Kristensson, Per
4
Loginova, Oksana
4
Magnusson, Peter
4
Matzler, Kurt
4
Möslein, Kathrin
4
Stock-Homburg, Ruth
4
Witell, Lars
4
Wu, Fang
4
Yu, Xin
4
Anokhin, Sergey Alexander
3
Candi, Marina
3
Dahl, Darren W.
3
Faullant, Rita
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of engineering and technology management : JET-M
1
Journal of marketing research : JMR
1
Research technology management : RTM
1
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ECONIS (ZBW)
4
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1
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
Classifying user-innovators : an approach to utilize user-innovator asset
Pongtanalert, Kritinee
;
Ogawa, Susumu
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011428738
Saved in:
3
Exploring characteristics and motives of consumer innovators : community innovators vs. independent innovators
Ogawa, Susumu
;
Pongtanalert, Kritinee
- In:
Research technology management : RTM
56
(
2013
)
3
,
pp. 41-48
Persistent link: https://www.econbiz.de/10009752301
Saved in:
4
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
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