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~person:"Orth, Ulrich R."
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Product design
12
Produktgestaltung
12
Consumer behaviour
7
Konsumentenverhalten
7
Packaging
6
Verpackung
6
Brand image
3
Markenimage
3
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Food packaging
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Glass packaging
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Glasverpackung
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Informationsverarbeitung
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Kognition
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Marketingmanagement
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Metaphors
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Package design
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Product differentiation
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Product labelling
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Orth, Ulrich R.
Herrmann, Andreas
21
Sosa, Manuel
17
Verganti, Roberto
15
Chhajed, Dilip
14
Dell'Era, Claudio
14
Thisse, Jacques-François
14
Anderson, Simon P.
13
Ulrich, Karl T.
13
Eichner, Thomas
12
Herstatt, Cornelius
12
Eppinger, Steven D.
11
Kohli, Rajeev
11
Chan, Tian Heong
10
Landwehr, Jan Rüdiger
10
Schreier, Martin
10
Spence, Charles
10
Baldwin, Carliss Y.
9
Dahl, Darren W.
9
Mihm, Jürgen
9
Toktay, L. Beril
9
Tsafarakis, Stelios
9
Bauer, Hans H.
8
Heitmann, Mark
8
Koenigsberg, Oded
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Rusnak, John
8
Serafeim, George
8
Trinh, Katie
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Huber, Frank
7
Koppelmann, Udo
7
Kumar, Minu
7
Loch, Christoph H.
7
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Christian-Albrechts-Universität zu Kiel
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Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of retailing and consumer services
1
Multisensory packaging : designing new product experiences
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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ECONIS (ZBW)
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1
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
2
Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie
-
2015
Persistent link: https://www.econbiz.de/10010478550
Saved in:
3
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
Saved in:
4
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
5
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
6
Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R.
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 181-195)
.
2011
Persistent link: https://www.econbiz.de/10008758295
Saved in:
7
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
Saved in:
8
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
9
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
10
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
1
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