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~person:"Palmatier, Robert W."
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
40
Relationship marketing
40
relationship marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Firm performance
5
Unternehmenserfolg
5
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
4
Salespeople
4
Verkaufspersonal
4
Customer integration
3
Customer retention
3
Kundenbindung
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
Meta-Analyse
3
Meta-analysis
3
Organisationsstruktur
3
Theorie
3
Theory
3
Viral marketing
3
Virales Marketing
3
Austauschtheorie
2
B-to-B-Marketing
2
Brand image
2
Business network
2
Business-to-business marketing
2
Competitive advantage
2
Customer satisfaction
2
Customer value
2
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Undetermined
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Article
34
Book / Working Paper
7
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Aufsatzsammlung
1
Graue Literatur
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Hochschulschrift
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English
40
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1
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Palmatier, Robert W.
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
38
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Svensson, Göran
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grönroos, Christian
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
Wieseke, Jan
26
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Published in...
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Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Routledge studies in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
40
RePEc
1
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel
;
Ramos, Carla
;
Gonzalez, Gabriel R.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
Saved in:
6
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
10
Relationship
marketing
in the digital age
Palmatier, Robert W.
;
Steinhoff, Lena
-
2019
Persistent link: https://www.econbiz.de/10011963868
Saved in:
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