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~person:"Parker, Cathy"
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Evolution of branding theory and its relevance to the independent retail sector
Roper, Stuart
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Parker, Cathy
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2006
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in The Marketing Review, published by and copyright Westburn Publishers Ltd.
Persistent link: https://www.econbiz.de/10009455027
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