Sharma, Deepika; Paul, Justin; Dhir, Sanjay; Taggar, Rashi - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2052-2072
Purpose: The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer...