//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pauwels, Koen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"attribution"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Werbewirkung
2
Artificial intelligence
1
Attribution
1
Attribution theory
1
Blockchain
1
Cointegration
1
Content integration
1
Customer initiated
1
Dashboard
1
Data protection
1
Data security
1
Datenschutz
1
Datensicherheit
1
Dynamics
1
Interactionist social theory
1
Key performance indicators
1
Kointegration
1
Künstliche Intelligenz
1
Learning theory
1
M-O-A paradigm
1
Marketing attribution
1
Marketing metrics
1
Network theory
1
Online advertising
1
Performance measurement
1
Performance-Messung
1
Restricted impulse response function
1
Return on investment
1
Social Web
1
Social media
1
Social network
1
Social web
1
Soziales Netzwerk
1
Structural vector autoregression
1
Time series
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Pauwels, Koen
Parguel, Béatrice
13
Benoît-Moreau, Florence
12
Fischbacher, Urs
7
Turner, Karen
7
Bartling, Björn
6
Schudy, Simeon
6
Alston, Julian M.
5
Feudo, Aaron
5
Grimm, Stefan
5
Haggag, Kareem
5
Klimm, Felix
5
Pardey, Philip G.
5
Pope, Nolan G.
5
Glaeser, Edward L.
4
Hestermann, Nina
4
Jensen, Christa D.
4
Larceneux, Fabrice
4
Le Yaouanq, Yves
4
Lo, Andrew W.
4
Munday, Max
4
Patterson, Richard W.
4
Ponzetto, Giacomo A. M.
4
Wei, Mengxing
4
Zhu, Hong
4
Al-Nowaihi, Ali
3
Buus, Tomáš
3
Chan-Kang, Connie
3
Dhami, Sanjit S.
3
Fischer, Marc
3
Gallagher, David R.
3
Gurevich, Gregory
3
Hoyer, Markus
3
Jensen, Matthew L.
3
Kannan, P. K.
3
Kim, Daehwan
3
Kliger, Doron
3
Lee, Hyun-Woo
3
Lee, Joon Sung
3
Magni, Carlo Alberto
3
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao
;
Ghose, Anindya
;
Hałaburda, Hanna
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
Saved in:
2
Do display ads influence search?
Attribution
and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
3
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel
attribution
framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
4
Social media metrics : a framework and guidelines for managing social media
Peters, Kay
;
Chen, Yubo
;
Kaplan, Andreas M.
;
Ognibeni, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->