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~person:"Phau, Ian"
~type_genre:"Congress Report"
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The roles of Categorization Theory and confirmation bias in Australian owned brands
Cheah, Isaac
;
Phau, Ian
-
2008
between these cues and consumer's willingness to buy Australian brands. The hypotheses will be tested with
structural
equation
…
modeling
. The main contributions of the proposed research are also delineated. …
Persistent link: https://www.econbiz.de/10009434827
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