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~person:"Piller, Frank T."
~subject:"Relationship marketing"
~type_genre:"Hochschulschrift"
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Deviant behavior in customer ideation contests : essays on co-creation with consumers
Holz, Alexandra
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2019
Persistent link: https://www.econbiz.de/10012250200
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Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers
Benade, Morgane Sophie
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2018
Persistent link: https://www.econbiz.de/10012063903
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