Prabhudesai, Rohit; Pangarkar, Nitin; V. V. S. N. V. … - 2022
performance by analysing the influence of behavioural factors for alliances formed by SMEs. Prior studies on the topic have … performance measures, and omission of contingent factors.Design/methodology/approachThe survey method was used to collect … variables – Trust and Commitment – were found to have differential influence on the two levels of SME alliance performance, and …