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~person:"Radomir, Lăcrămioara"
~subject:"marketing models"
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Radomir, Lăcrămioara
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Progress in partial least squares
structural
equation
modeling
use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & Marketing
39
(
2022
)
5
,
pp. 1035-1064
Partial least squares
structural
equation
modeling
(PLS‐SEM) is an essential element of marketing researchers …
Persistent link: https://www.econbiz.de/10013368818
Saved in:
2
Progress in partial least squares
structural
equation
modeling
use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
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