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~person:"Reid, Mike"
~subject:"Marketingmanagement"
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Reid, Mike
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Journal of strategic marketing
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Australasian marketing journal
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ECONIS (ZBW)
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Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
Improving firm performance through NPD : the role of market orientation, NPD orientation and the NPD process
Reid, Mike
;
Brady, Erica
- In:
Australasian marketing journal
20
(
2012
)
4
,
pp. 235-241
Persistent link: https://www.econbiz.de/10009655713
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