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~person:"Reijonen, Helen"
~subject:"SME"
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Search: subject:"performance"
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SME
Firm performance
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Marketingmanagement
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Brand management
5
Markenführung
5
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brand performance
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Beschaffung
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Reijonen, Helen
Reid, Gavin C.
18
Adomako, Samuel
17
Kraus, Sascha
17
Thurasamy Ramayah
15
Saint Pierre, Josée
14
Franco, Mário
13
Harvie, Charles
13
Agyapong, Ahmed
12
Saunila, Minna
12
Garcia Pérez de Lema, Domingo
11
Audretsch, David B.
10
Dana, Leo Paul
10
Karlan, Dean
10
Löfsten, Hans
10
Ndubisi, Nelson Oly
10
Torkkeli, Lasse
10
Dimitratos, Pavlos
9
Fairlie, Robert W.
9
Iturralde, Txomin
9
Laukkanen, Tommi
9
Maseda, Amaia
9
McDowell, William C.
9
Müller, Elisabeth
9
Raymond, Louis
9
Serrasqueiro, Zélia
9
Storey, David J.
9
Al-Mamun, Abdullah
8
Bruhn, Miriam
8
Bryson, Alex
8
Del Giudice, Manlio
8
Dey, Prasanta Kumar
8
Garengo, Patrizia
8
Hughes, Joseph P.
8
Isaksson, Anders
8
Jagtiani, Julapa
8
Jeen Wei Ong
8
Mester, Loretta J.
8
Prabhudesai, Rohit
8
Schoar, Antoinette
8
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International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
3
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
4
The brand orientation-
performance
relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
5
The effect of strategic orientations on business
performance
in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
6
Are growing SMEs more market-oriented and brand-oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-716
Persistent link: https://www.econbiz.de/10009658091
Saved in:
7
Perception of success and its effect on small firm
performance
Reijonen, Helen
;
Komppula, Raija
- In:
Journal of small business and enterprise development
14
(
2007
)
4
,
pp. 689-701
Persistent link: https://www.econbiz.de/10003725151
Saved in:
8
Should SMEs pursue public procurement to improve innovative
performance
?
Saastamoinen, Jani
;
Reijonen, Helen
;
Tammi, Timo
- In:
Technovation : the international journal of …
69
(
2018
),
pp. 2-14
Persistent link: https://www.econbiz.de/10012011152
Saved in:
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